Operating a B2B web store requires more than just replicating the shopping ease of a B2C site. It also means providing online capabilities that solve the unique challenges the online B2B world faces.
As more and more business-to-business companies move into the online world and embrace ecommerce, many are rushing to replicate the business-to-consumer experience that shoppers have come to expect. And quite rightly so. But having a B2B web store requires more than just replicating a B2C experience. It means providing online capabilities that solve the unique challenges faced in the world of B2B.
