Working Alongside You to Build a Better Business

Driven by clarity, powered by partnership. We help businesses simplify operations and scale with confidence.

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Origin of PARA

Origin of PARA

With 15+ years of Enterprise Professional Services experience, we have a pretty strong track record under our belt. Over the last decade, we’ve developed and fine tuned our process to be a seamless journey alongside businesses. Our best in-class team of technology experts and business process consultants are ready and waiting to assist you.

Our Mission

We work side-by-side with organizations to bring together the right people, processes, and technology to build smarter ways to work and drive growth.

Our Mission
Our Vision

Our Vision

We’re building a world where who stands beside you matters most. A world where we work alongside ambitious companies to clear obstacles, unlock opportunity, and build what’s next together.

Our Values

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Partner Driven

We take the time to deeply understand each client’s needs, earn their trust, and serve with commitment. But true partnership isn’t about saying “yes” to everything, it’s about saying the right yes. If we see a better path forward, we’ll speak up. If we disagree, we’ll say so with respect, clarity, and data-backed reasoning.

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Ownership

We foster a culture where every team member is empowered to own outcomes, not just tasks. That means thinking beyond job descriptions, considering long-term impact, and following through on every commitment we make. This mindset ensures that no handoff is ever a drop-off, and every solution is carried through with care, excellence, and accountability.

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Learn & Be Curious

We foster a culture where curiosity drives growth. Team members are encouraged to ask, “Is there a better way?”, explore new possibilities, and uncover smarter, more efficient paths forward. Learning isn’t just about knowledge; it’s about applying that knowledge to create better outcomes for our clients, our company, and our community.

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High Standards

We believe world-class solutions come from world-class thinking. That means we begin every process with intention, eliminate what’s wasteful, and stay committed until the work meets the mark. We don’t wait for perfection, but we do take ownership when something falls short. Then we fix it.

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Think Dynamically

We start by understanding where you want to go, then reverse engineer the smartest path to get there. That means engaging with leadership to align on goals, and working directly with end users to ensure the solutions actually work. We look at the full lifecycle of a system, across departments, platforms, and people, to uncover what needs to change and where to start.

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Hire & Develop the Best

We don’t just look for skills. We look for mindset. We seek out curious, self-motivated thinkers who want to evolve, adapt, and lead. PARA is a place where high-potential talent is refined into high-impact leadership. We hire with intention and develop with purpose, knowing that real growth happens over time.

Our Leadership

Meet Our Team of Professionals Here to Serve You
Founder | Systems Implementation Consultant
Felix Calero
Engineering Manager
Gabriel Cruz
Chief Financial Officer
Karelle Joun
Advisor
Mark Keller
Founder | Systems Implementation Consultant
Felix Calero
Engineering Manager
Gabriel Cruz
Chief Financial Officer
Karelle Joun
Advisor
Mark Keller
Founder | Systems Implementation Consultant
Felix Calero
Engineering Manager
Gabriel Cruz
Chief Financial Officer
Karelle Joun
Advisor
Mark Keller

What to Expect

The PARA Method

Fast-tracking your business for growth has never been simpler with PARA. 

Discovery & System evaluation
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solution Design &  System Roadmap
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Planning & Implementation
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Training & Deployment
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Ongoing System  Support
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We Build. We Fix. We Support.
You Succeed.

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