Working Alongside You to Build a Better Business

Climbing the Digital Ladder: Accelerate Your Business Growth with PARA

Origin of Para

PARA was founded to help bring the best out of growing companies and partner with like-minded professionals. The spirit of PARA derives from a lifelong passion to help others succeed and make the most of opportunities along the way. PARA is a people-centric organization driven to aide others in achieving their goals by leveraging technology and optimizing processes.

Over the last decade, we have fine-tuned our journey alongside businesses. Our team of experts and business systems consultants are ready and waiting to assist you.

Our Mission

PARA’s mission is to provide full life cycle support for businesses looking to expand and  upgrade their digital ecosystems. Our process kicks off with platform discovery and design in order to deliver high quality custom solutions to our clients that support long-term growth. PARA focuses on providing the right incubator for businesses' next phase of growth.

Our Vision

We take pride in our strong company culture because we believe it's the building block of every great organization. We want to streamline business’s digital landscapes so they can focus on supporting what matters: people and the work they do.

blueprint image

Our values

Integrity
At PARA, we deeply honor and uphold the value of integrity in everything we do. It's the unwavering foundation of our interactions, decisions, and relationships.
Community
Community is at the heart of PARA, and it's more than just a group of people—it's a family. We believe that a thriving and supportive community is the foundation of our success. At PARA, we foster a culture of togetherness, collaboration, and shared growth.
Agility
We cherish the value of agility in navigating the dynamic landscape of our industry. It's about being swift, adaptive, and responsive to the ever-evolving needs and challenges our clients face.
Leadership
Felix Calero
Founder | Systems Implementation Consultant
Gabriel Cruz
Engineering Manager
Karelle Joun
Chief Financial Officer
Mark Keller
Advisor

The Para Method

Fast-tracking your business for growth has never been simpler with PARA. 


01
Discovery & System Evaluation
icon of magnifying glass
02
Solution Design & Roadmap
icon of 4 boxes with arrows pointing at the next one
03
Planning & Implementation
icon of computer and screen with mouse icon
04
Training & Deployment
icon of person pointing to presentation
05
Enterprise System Support
icon of  two hands grasping each ohter
Get Started

Join our Exclusive Newsletter for a free tips, processes and solutions.

Stay informed and in control of your ERP systems with our exclusive newsletter. Get expert guidance, practical solutions, and proven strategies delivered straight to your inbox at no cost. Each issue is crafted to help you make smarter decisions, streamline operations, and keep pace with the evolving world of ERP management. Subscribe now to sharpen your expertise and stay one step ahead.

Working Alongside You to Build a Better Business

Driven by clarity, powered by partnership. We help businesses simplify operations and scale with confidence.

About hero image
Origin of PARA

Origin of PARA

With 15+ years of Enterprise Professional Services experience, we have a pretty strong track record under our belt. Over the last decade, we’ve developed and fine tuned our process to be a seamless journey alongside businesses. Our best in-class team of technology experts and business process consultants are ready and waiting to assist you.

Our Mission

We work side-by-side with organizations to bring together the right people, processes, and technology to build smarter ways to work and drive growth.

Our Mission
Our Vision

Our Vision

We’re building a world where who stands beside you matters most. A world where we work alongside ambitious companies to clear obstacles, unlock opportunity, and build what’s next together.

Our Values

Star icon
Partner Driven

We take the time to deeply understand each client’s needs, earn their trust, and serve with commitment. But true partnership isn’t about saying “yes” to everything, it’s about saying the right yes. If we see a better path forward, we’ll speak up. If we disagree, we’ll say so with respect, clarity, and data-backed reasoning.

Agility Icon
Ownership

We foster a culture where every team member is empowered to own outcomes, not just tasks. That means thinking beyond job descriptions, considering long-term impact, and following through on every commitment we make. This mindset ensures that no handoff is ever a drop-off, and every solution is carried through with care, excellence, and accountability.

Community Icon
Learn & Be Curious

We foster a culture where curiosity drives growth. Team members are encouraged to ask, “Is there a better way?”, explore new possibilities, and uncover smarter, more efficient paths forward. Learning isn’t just about knowledge; it’s about applying that knowledge to create better outcomes for our clients, our company, and our community.

Community Icon
High Standards

We believe world-class solutions come from world-class thinking. That means we begin every process with intention, eliminate what’s wasteful, and stay committed until the work meets the mark. We don’t wait for perfection, but we do take ownership when something falls short. Then we fix it.

Community Icon
Think Dynamically

We start by understanding where you want to go, then reverse engineer the smartest path to get there. That means engaging with leadership to align on goals, and working directly with end users to ensure the solutions actually work. We look at the full lifecycle of a system, across departments, platforms, and people, to uncover what needs to change and where to start.

Community Icon
Hire & Develop the Best

We don’t just look for skills. We look for mindset. We seek out curious, self-motivated thinkers who want to evolve, adapt, and lead. PARA is a place where high-potential talent is refined into high-impact leadership. We hire with intention and develop with purpose, knowing that real growth happens over time.

Our Leadership

Meet Our Team of Professionals Here to Serve You
Founder | Systems Implementation Consultant
Felix Calero
Engineering Manager
Gabriel Cruz
Chief Financial Officer
Karelle Joun
Advisor
Mark Keller
Founder | Systems Implementation Consultant
Felix Calero
Engineering Manager
Gabriel Cruz
Chief Financial Officer
Karelle Joun
Advisor
Mark Keller
Founder | Systems Implementation Consultant
Felix Calero
Engineering Manager
Gabriel Cruz
Chief Financial Officer
Karelle Joun
Advisor
Mark Keller

What to Expect

The PARA Method

Fast-tracking your business for growth has never been simpler with PARA. 

Discovery & System evaluation
icon of magnifying glass
solution Design &  System Roadmap
icon of 4 boxes with arrows pointing at the next one
Planning & Implementation
Planning Icon
Training & Deployment
icon of person pointing to presentation
Ongoing System  Support
support icon

We Build. We Fix. We Support.
You Succeed.

Is Your Business Built to Weather Economic Ups and Downs?
Download our exclusive guide, "Navigating Business Challenges: Strategies for Recession Resilience," and unlock the secrets to sustained growth.