Leading electronics retailers report that unwieldy back-office processes and outdated technology can create several issues that can impact long-term success, including:

Higher operational costs and inefficiencies. Time and money are spent manually managing business processes instead of meeting customer needs.

Inability to support cross-channel processes such as buying online/pickup in-store, buying online/returning to store, and ordering in-store/fulfilling from anywhere.

Disparate software applications (accounting, inventory management, order management, eCommerce) that do not communicate in real-time.

Lack of visibility into key business metrics and inability to report profitability by customer products due to disparate systems and spreadsheets.

Para Consulting and NetSuite can provide a single, integrated solution to manage your entire retail business, both online and in your brick-and-mortar retail space. This white paper document shows how you can achieve the following:

• A complete view of your customer's behavior history across all channels and touchpoints.
• Support multiple locations, channels, and brands from a single platform.
• Leverage a full-featured and mobile-ready POS.
• Centralize and manage all pricing and promotions.
• Have real-time inventory across all channels.
• Manage cross-channel orders and fulfillment.
• Improve targeted and segmented marketing.
• Achieve lower costs and reduced headaches compared to an on-premise retail system.