Why Ecommerce SEO Is Important

Search engines are the primary starting point for people seeking to purchase products online, regardless of business type or industry.

Rather than going directly to a website they already know, many shoppers rely on a search engine, like Google or Microsoft Bing, to show them links based on what they are searching for. Typing in a keyword and visiting a suggested result is called organic search.

Just as brick-and-mortar stores would be nothing without foot traffic, web stores need online traffic to thrive.

Download the guide to see what the two key tasks that search engines seek to accomplish to generate organic search results.